The story came on the most recent episode of the Amazing Spider-Talk podcast, an interview between host Dan Gvozden and writer Cody Ziglar. Ostensibly there to promote Miles Morales: Spider-Man and Spider-Punk: Arms Race, Ziglar gets into his career on both sides of the fence, writing for the She-Hulk TV show and how that got him gigs co-writing the Beyond era of Amazing Spider-Man and eventually Miles and Hobie.
>A lot of that involved working closely with Zeb Wells, the current writer of Amazing Spider-Man and the writer of the issue where Ms. Marvel dies. As Ziglar tells it, the request to kill Kamala and resurrect her as a mutant came from Feige, the president of Marvel Studios.
>“It was funny watching when the whole Kamala stuff was going down,” Ziglar says in the interview. “He (Wells) had told me months before the plan, which was, Feige was like, ‘Hey, I don’t do this very often but, can you please do this to make things in line with Marvel because we have some stuff we want to do with Kamala,’ so he (Wells) was like, ‘F***, I’m the guy that drew the short straw? People are going to be very mad that I have to kill Ms. Marvel.”
>Ziglar goes on to say in the interview, “I felt bad for him (Wells) because people didn’t know that — she’s gonna quote-unquote ‘die’; it’s comic books, she comes back, of course — but you don’t realize that when she dies and comes back, the Ms. Marvel is gonna be writing her, so I remember when he told me that, I was like, ‘That’s so cool, people are gonna lose their minds. Well, they’re gonna lose their minds because she’s died, but also I think people are really gonna be excited because for the first time an MCU actor is gonna be actively participating in creating the lore of the character in comic books proper.”
>Jokingly, Ziglar recalls, “I was like, ‘Yeah, it sucks for you; I’m glad I don’t have to do that,’ but it was funny watching him get savaged online knowing that he’s the guy who had to answer the call of Daddy Feige to make this sacrificial play.”
>Asked for his thoughts on the revelation, Gvozden said, “I think we all thought that this death was done for brand synergy with the new The Marvels film and that with Krakoa about to fall apart, the timing on when to resurrect Ms. Marvel was closing. What surprised me, though, was that Feige had such a large hand to play over the comics, especially after the prevailing thought was that he was letting the comics basically do their own thing. As a Spider-Man podcaster, what upset me the most about how it was handled was that it disrupted a major Spider-Man story’s ending, shifting the focus away from successfully concluding a yearlong, major story just for brand synergy.”